Marketing is more than just strategy—it’s about connection. In my conversation with Alicia Underwood, owner of Heytwentythree.com, we explored how empathy and authenticity can transform the way we approach marketing. She shared her journey of aligning business success with ethical, purpose-driven work, and her insights left me feeling both inspired and empowered. Read the full post to learn how embracing empathy can make a meaningful impact in marketing and beyond!

Professor Posy Lou Henderson is a dedicated educator and leader who has seamlessly merged her passion for marketing, education, and community development. She empowers students and professionals alike with her expertise and commitment to meaningful work.